VANESSA VALLEJO CUNILLERA

ART DIRECTION & COMMUNICATION DESIGN



   THOUGHTFUL PACKAGING: FOR LASTING IMPRESSIONS, BEYOND CONSUMPTION


 

   THOUGHTFUL PACKAGING: FOR LASTING IMPRESSIONS, BEYOND CONSUMPTION


 

Kahkow: Limited Edition S.O.D.
Kahkow USA: Craft Chocolate Collection
Baublelove:  Handcrafted Jewelry
Kahkow USA: Holiday Collection
Kahkow: Mother’s Day Gift Labels







Despite much of design shifting to digital, packaging remains—and must remain—physical. It’s not just about the first impression that makes you choose one product over another on the shelf, but also what you’re left with after you’ve consumed it.

From collecting labels in a small notebook to curating empty bottles and cans in my student house living room, I’ve always believed some things are worth keeping. Packaging goes beyond its function. There’s a certain beauty in what’s meant to be temporary, and I’d be flattered if something I designed found a place in someone’s collection too.

Thinking of packaging as a valuable design object invites the question: What more can it offer besides being the “outfit” of a product? Immersive, narrative-driven, memorable, and honest—that’s the goal. How that comes to life is something we can continuously discover together. While much of my packaging work has focused on craft chocolate, I’d love to bring my experience to the alcoholic beverage sector—especially since these are the packaging pieces I collect the most.




Despite much of design shifting to digital, packaging remains—and must remain—physical. It’s not just about the first impression that makes you choose one product over another on the shelf, but also what you’re left with after you’ve consumed it.

From collecting labels in a small notebook to curating empty bottles and cans in my student house living room, I’ve always believed some things are worth keeping. Packaging goes beyond its function. There’s a certain beauty in what’s meant to be temporary, and I’d be flattered if something I designed found a place in someone’s collection too.

Thinking of packaging as a valuable design object invites the question: What more can it offer besides being the “outfit” of a product? Immersive, narrative-driven, memorable, and honest—that’s the goal. How that comes to life is something we can continuously discover together. While much of my packaging work has focused on craft chocolate, I’d love to bring my experience to the alcoholic beverage sector—especially since these are the packaging pieces I collect the most.


Craft beer? Wine? Bean-To-Bar?
Let’s make it happen

Case studies:
Kahkow USA: Craft Chocolate Collection
Baublelove: Handcrafted Jewelry


ABOUT ME    ABOUT CRAFTING YOUR MESSAGE WITH CARE    ABOUT ME    ABOUT CRAFTING YOUR MESSAGE WITH CARE    ABOUT ME    ABOUT CRAFTING YOUR MESSAGE WITH CARE    


ABOUT ME    ABOUT CRAFTING YOUR MESSAGE WITH CARE    ABOUT ME    ABOUT CRAFTING YOUR MESSAGE WITH CARE    ABOUT ME    ABOUT CRAFTING YOUR MESSAGE WITH CARE    


   HONEST BRAND COMMUNICATION: LETTING ESSENCE LEAD


   HONEST BRAND COMMUNICATION: LETTING ESSENCE LEAD


   DESIGN FOR CULTURE: SYNCHRONIZED WITH ARTISTS, MAKERS, AND FELLOW DREAMERS

   DESIGN FOR CULTURE: SYNCHRONIZED WITH ARTISTS, MAKERS, AND FELLOW DREAMERS


   THOUGHTFUL PACKAGING: FOR LASTING IMPRESSIONS, BEYOND CONSUMPTION

   THOUGHTFUL PACKAGING: FOR LASTING IMPRESSIONS, BEYOND CONSUMPTION


   SOCIAL DESIGN WITH AN ACTIVIST EDGE: ECHOING CAUSES, CHALLENGING SYSTEMS

   SOCIAL DESIGN WITH AN ACTIVIST EDGE: ECHOING CAUSES, CHALLENGING SYSTEMS


   HANDMADE GRAPHICS: REFRESHING, UNPRACTICAL AND TOTALLY WORTH IT


   HANDMADE GRAPHICS: REFRESHING, UNPRACTICAL AND TOTALLY WORTH IT



    SELF-PUBLISHING: NO NEED FOR PERMISSION, ONLY A PRINTER (AND NOT EVEN THAT)


    SELF-PUBLISHING: NO NEED FOR PERMISSION, ONLY A PRINTER (AND NOT EVEN THAT)



   ▷   AUTONOMOUS EXPERIMENTS: SELF-IMPOSED PLAYGROUNDS


   ▷   AUTONOMOUS EXPERIMENTS: SELF-IMPOSED PLAYGROUNDS



BLOG    WORDS & REFLECTION BECAUSE PURELY VISUAL SEEMS REDUCTIVE    BLOG    WORDS & REFLECTION BECAUSE PURELY VISUAL SEEMS REDUCTIVE    


BLOG    WORDS & REFLECTION BECAUSE PURELY VISUAL SEEMS REDUCTIVE    BLOG    WORDS & REFLECTION BECAUSE PURELY VISUAL SEEMS REDUCTIVE