VANESSA VALLEJO CUNILLERA
ART DIRECTION & COMMUNICATION DESIGN
Despite much of design shifting to digital, packaging remains (and must remain) physical. It’s not just about the first impression that makes you choose one product over another on the shelf, but also what you’re left with after you’ve consumed it.
From collecting labels in a small notebook to curating empty bottles and cans in my student house living room, I’ve always believed some things are worth keeping. Packaging goes beyond its function. There’s a certain beauty in what’s meant to be temporary, and I’d be flattered if something I designed found a place in someone’s collection too.
Thinking of packaging as a valuable design object invites the question: What more can it offer besides being the “outfit” of a product? Immersive, narrative-driven, memorable, and honest; that’s the goal.
Craft beer? Wine? Bean-To-Bar?
Let’s make it happen
Case studies:
Kahkow USA: Craft Chocolate Collection
Baublelove: Handcrafted Jewelry