VANESSA VALLEJO CUNILLERA
(ART DIRECTION, COMMUNICATION DESIGN & SELF-PUBLISHING)
Despite much of design shifting to digital, packaging remains—and must remain—physical. It’s not just about the first impression that makes you choose one product over another on the shelf, but also what you’re left with after you’ve consumed it.
From collecting labels in a small notebook to curating empty bottles and cans in my student house living room, I’ve always believed some things are worth keeping. Packaging goes beyond its function. There’s a certain beauty in what’s meant to be temporary, and I’d be flattered if something I designed found a place in someone’s collection too.
Thinking of packaging as a valuable design object invites the question: What more can it offer besides being the “outfit” of a product? Immersive, narrative-driven, memorable, and honest—that’s the goal. How that comes to life is something we can continuously discover together. While much of my packaging work has focused on craft chocolate, I’d love to bring my experience to the alcoholic beverage sector—especially since these are the packaging pieces I collect the most.
Case studies:
Kahkow USA: Craft Chocolate Packaging
Craft beer? Wine? Bean-To-Bar?
Let’s make it happen