VANESSA VALLEJO CUNILLERA
(ART DIRECTION, COMMUNICATION DESIGN & SELF-PUBLISHING)
BLOG ◇ BLOG ◇ BLOG ◇ WORDS & REFLECTION BECAUSE PURELY VISUAL SEEMS REDUCTIVE ◇ BLOG ◇ BLOG ◇ BLOG ◇ WORDS & REFLECTION BECAUSE PURELY VISUAL SEEMS REDUCTIVE ◇
If you’ve made it this far, I guess we just debunked the no-one-will-read-it-anyway theory. I’m glad to have you here!
I hear that a lot. “People don’t have the time for text. Keep it short. Let the visuals speak.” I even once heard what I consider to be a very reductive statement: “You’re a designer, not a writer” But what if I want to write? What if writing isn’t just an add-on but a core part of how I think and create?
As a like-minded peer once advised me in a more positive light while questioning these dilemmas: “Writing IS part of your skillset (and part of YOU), you’re perfectly right. So use it to your (and the world’s) advantage, please, and let no one tell you not to. If they do anyway, write even longer pieces.”
And so I took the advice and will insist on doing so, as you might have noticed from all the text in the previous sites. Because some sensitivities can’t be fully expressed in visual form. If we focus too much on the industry’s do’s and don’ts; on trimming everything down for the sake of efficiency, I fear we risk losing individuality in the process. That’s why I found a way around this expectation with the auto-scrolling paragraphs, because I can’t really do only a few lines; so there you have a few lines at once.
Some might mistake extra words for trying to compensate for a lack of impact in the work itself. The more I hear this, the more I want to push back. The way I see it, it’s not about over-explaining—it’s about digging into different layers of depth. More importantly, it’s about letting the human behind the work show through, something that feels increasingly rare but more valuable than ever.
This is an introduction for more words that will follow, the ones in which some thoughts, reflections and urgencies are made tangible.
I appreciate those who take the time to read, and I’m also curious about your words. If something here sparks your interest and you'd like to expand on it, please feel free to drop me a line—or make them several lines if needed, because they're more than welcome. ;)