BRANDED CONTENT: FROM IDENTITY TO ADVERTISING AND EVERYTHING INBETWEEN
Case studies:
Stefan Sagmeister meets DR
Chavón Kids Summer Camp
Chavón Admissions Campaign
Advertisements, posters, social media artwork... every communication piece, as an extension of a brand, should reflect its authentic voice. When the message is genuine, connection and engagement follow naturally.
A good example is the promotion for Stefan Sagmeister’s “Why Beauty Matters” talk at Chavón School of Design. I proposed replacing earlier, safer posters with a new, concept-driven redesign. This new approach sparked greater audience interest and earned positive feedback from Stefan himself.
This philosophy applies to all projects, big and small. Working as an in-house designer has given me valuable, in-depth experience with brand extensions. It taught me to stay within guidelines while also expanding on them; pushing boundaries and finding fresh ways to improve, especially where things feel too safe.
What can I bring to your brand?
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