Chavón Kids Summer Camp:
Illustrating the universal urge to create from an early age
Digital Illustration / Branding / Advertising
Inspired by Keith Haring; one of the artists introduced in the Kids Summer Camp, I merged these concepts by reinterpreting the Chavón logo. I brought the static pictogram to life with various expressions, channeling Haring's illustrative style to evoke warmth and approachability, infusing the brand with playful energy.
The playful illustrations were a hit, increasing engagement with both the Kids Summer Camp and the general CHAVÓN brand. Used across social media and print material, they helped maintain a friendly tone, boosting interaction and exceeding the marketing team’s expectations.
The success of the illustrations extended beyond the initial campaign’s temporary purpose, quickly becoming a cherished part of CHAVÓN’s ongoing identity. I also applied them in general communications to balance practical messaging with a warm, approachable tone; for example, in this social media post informing that the school’s phone line was temporarily out of service.