VANESSA VALLEJO CUNILLERA
ART DIRECTION & COMMUNICATION DESIGN
Illustrating the universal urge to create from an early age
Digital Illustration / Branding / Advertising
Incorporating Keith Haring, one of the artists introduced in the Kids Summer Camp, I merged these concepts by reinterpreting the Chavón logo. I brought the static pictogram to life with various expressions, channeling Haring's illustrative style to evoke warmth and approachability, infusing the brand with playful energy.
The playful illustrations were a hit, increasing engagement with both the Kids Summer Camp and the CHAVÓN brand. Used across social media and print material, they helped maintain a friendly tone, boosting interaction and exceeding the marketing team’s expectations.
The success of the illustrations didn’t stop with the Kids Summer Camp. Their popularity extended far beyond the initial campaign's temporary purpose, quickly becoming a cherished part of CHAVÓN’s ongoing identity. Initially created for a limited-time event, their friendly and engaging style seamlessly adapted to other communications, balancing practical messages with a warm, approachable tone.