Art Direction / Advertising Campaign
My approach was an asymmetrical geometric system were I chose to highlight the visibility of the grid to transmit guidance and structure. Some squares contained charcoal and oil pastel textures since they’re drawing materials we all experienced at our foundation year regardless of the degree we chose to specialize in. Other squares contain details of figure and landscape drawing exercises made by Chavón alumni from different generations during their first year. I also included screen noise textures to highlight the addition of the school’s new Film program.
Drawings part of Chavón alumnis’ image archive