VANESSA VALLEJO CUNILLERA
(ART DIRECTION, COMMUNICATION DESIGN & SELF-PUBLISHING)
The term social design can be a tricky one. I believe graphic designers should inherently be social designers—our work is meant to communicate, engage, and resonate with people. Beyond technical and conceptual skills, I see integrity and empathy as essential traits in a designer. Staying grounded and humble is vital; before anything else, we are humans designing for humans.
Design, as a tool for communication, has the potential to act as an ambassador for important causes, giving a voice to the unheard and becoming a form of activism. The projects I share here are fueled by different social urges—whether it's an initiative to translate school signs for international students, a campaign promoting collective kindness, or a project exploring the concept of home through a shared lens. These works aim to spark conversation and create meaningful impact, even at a small scale. Other self-initiated projects include an activist intervention to a newspaper; challenging inhumane journalism narratives, and a music campaign that doubles as a mental health awareness initiative.
If you're looking for collaborators to work on a socially driven project, I’d love to focus my energy on creating something impactful.
Activist urge?
Let’s unite