VANESSA VALLEJO CUNILLERA
(ART DIRECTION, COMMUNICATION DESIGN & SELF-PUBLISHING)
As a ‘90s kid, I grew up immersed in the tactile world of crafts while also witnessing rapid changes in media. Starting a project by hand brings authenticity and surprise, with the tactile nature often leading to unexpected results that are difficult to replicate digitally. I’m lucky enough to be a designer in an age where I don’t have to choose one approach over the other. We have a wide range of tools to explore and blend, with digital tools offering speed and precision to compensate for the unpracticalities. The back-and-forth between analog and digital creates a dynamic process with warm results.
In a way I couldn’t put better myself, here’s a quote from Fingerprint: The Art of Using Hand-Made Elements in Graphic Design: “In this day and age of e-gadgets, i-thing, and all things high-tech and electronic, there remain some very reliable, non-high-tech tools that can help design reconnect with its audience. Even the hint of a hand-created element can activate a surface, instill passion and energy into a medium, and reassure the recipient that human understanding and insight are the foundations for the message.”
In the projects featured here, I’ve used diverse techniques and materials: classic analog collages, block printing, paper lithography, and even manually arranged rocks and duct tape. The possibilities are as unconventional as they are endless.
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