Back To Back To Black:
A fan’s re-release in memory of Amy Winehouse


Art Direction / Poster Design / Print-Making 

ABOUT THE PROJECT:Back to Back to Black is a self-initiated concept for a re-release of Amy Winehouse’s album, approached from a raw, emotional angle. It reflects on the struggles she voiced through her music, calling attention to depression, loneliness, and the need for empathy within the music industry.

PROCESS AND CONCEPT:The starting point was an original cover with typographic design by Russ Gilbert, which I reprinted multiple times using paper lithography. This repetition resulted in the graphic documentation of gradual self-destruction.

What began as a remake of an original album cover evolved into a hypothetical social awareness campaign for a posthumous re-release of Back to Black.













FURTHER REFLECTION:Rather than highlighting her iconic looks, as many covers, documentaries, and books have done, I aimed to shift the focus to the emotional core of her work. I asked: “Why was it easier to call her chaotic than to call her lonely? Or crazy over sensitive?”

She told us she was trouble. Her struggles were no secret; she addressed them with raw honesty through her music, while the tabloids echoed only the surface of a destructive lifestyle. This dual music and social campaign advocates for empathy, particularly around mental health and addiction struggles. Through this personal project, I propose: “Graphic design should always be social design.”









Quotes by Amy from “I Told You I Was Trouble (Live in London)”








In loving memory of Amy Winehouse, with much respect and admiration from a big fan

Disclaimer:
This is a fan-made, non-commercial project created for educational and artistic purposes only. 
I do not own the rights to the music, lyrics, original album artwork, or any related content by Amy Winehouse, Island Records, Russ Gilbert, or any other rights holders. 
All rights remain with their respective owners.