Branding and advertising through essence:
Because authenticity speaks louder than persuasion
In a world of trends and endless scrolling, I believe in creating work that feels authentic. Whether it’s branding, advertising, or social media content, my goal is always to communicate with sincerity first. Advertisements, as extensions of a brand, should carry the same authenticity as the brand itself. When the message is genuine, the connection and engagement follow naturally.
For Stefan Sagmeister’s “Why Beauty Matters” lecture, I took a bold step in redesigning existing posters. I was pleased that my approach resonated with him, even as an indirect client, and his critique reaffirmed the value of genuine communication in design.
This philosophy extends to all projects, big and small. Thoughtful branding shapes perception, and advertising naturally invites meaningful engagement. Having worked as an in-house designer, I’ve gained in-depth experience with brand extensions. Close contact with brands has taught me to stay within guidelines while pushing boundaries and finding fresh ways to improve—especially where things feel too safe.
What can I bring to your brand? Let’s connect