VANESSA VALLEJO CUNILLERA

(GRAPHIC DESIGN, ART DIRECTION & SELF-PUBLISHING)

ABOUT / CONTACT



Branding and advertising through essence:
Because authenticity speaks louder than persuasion


In a world of trends and endless scrolling, I believe in creating work that feels authentic. Whether it’s branding, advertising, or social media content, my goal is always to communicate with sincerity first. Advertisements, as extensions of a brand, should carry the same authenticity as the brand itself. When the message is genuine, the connection and engagement follow naturally.

For Stefan Sagmeister’s “Why Beauty Matters” lecture, I took a bold step in redesigning existing posters. I was pleased that my approach resonated with him, even as an indirect client, and his critique reaffirmed the value of genuine communication in design.

This philosophy extends to all projects, big and small. Thoughtful branding shapes perception, and advertising naturally invites meaningful engagement. Having worked as an in-house designer, I’ve gained in-depth experience with brand extensions. Close contact with brands has taught me to stay within guidelines while pushing boundaries and finding fresh ways to improve—especially where things feel too safe.

What can I bring to your brand? Let’s connect





LESS ABOUT ME, MORE ABOUT CRAFTING YOUR MESSAGE WITH CARE     LESS ABOUT ME, MORE ABOUT CRAFTING YOUR MESSAGE WITH CARE


DESIGN FOR CULTURE BECAUSE I BELIEVE IN ARTISTS, MAKERS, AND FELLOW DREAMERS    DESIGN FOR CULTURE BECAUSE I BELIEVE IN ARTISTS, MAKERS, AND FELLOW DREAMERS    


THOUGHTFUL PACKAGING BECAUSE WE CAN COME UP WITH THINGS THAT FEEL TOO PRETTY TO BE THROWN AWAY     THOUGHTFUL PACKAGING BECAUSE WE CAN COME UP WITH THINGS THAT FEEL TOO PRETTY TO BE THROWN AWAY  


BRANDING AND ADVERTISING THROUGH ESSENCE, BECAUSE AUTHENTICITY SPEAKS LOUDER THAN PERSUASION   BRANDING AND ADVERTISING THROUGH ESSENCE, BECAUSE AUTHENTICITY SPEAKS LOUDER THAN PERSUASION    


SOCIAL DESIGN BECAUSE THE WORLD NEEDS MORE PEOPLE WHO ACTUALLY CARE    SOCIAL DESIGN BECAUSE THE WORLD NEEDS MORE PEOPLE WHO ACTUALLY CARE    



HANDMADE GRAPHICS BECAUSE THEY’RE REFRESING, UNPRACTICAL AND TOTALLY WORTH IT  ♡  HANDMADE GRAPHICS BECAUSE THEY’RE REFRESING, UNPRACTICAL AND TOTALLY WORTH IT  ♡  



SELF-PUBLISHING BECAUSE THERE’S NO NEED FOR PERMISSION, ONLY A PRINTER (AND NOT EVEN THAT)     SELF-PUBLISHING BECAUSE THERE’S NO NEED FOR PERMISSION, ONLY A PRINTER (AND NOT EVEN THAT)  

 

AUTONOMOUS EXPERIMENTS BECAUSE SELF-ASSIGNED BRIEFS ARE THE ULTIMATE PLAYGROUND  ▷  AUTONOMOUS EXPERIMENTS BECAUSE SELF-ASSIGNED BRIEFS ARE THE ULTIMATE PLAYGROUND  ▷  



BLOG  ◇  BLOG  ◇  BLOG  ◇  WORDS & REFLECTION BECAUSE PURELY VISUAL SEEMS REDUCTIVE  ◇ BLOG  ◇  BLOG  ◇  BLOG  ◇  WORDS & REFLECTION BECAUSE PURELY VISUAL SEEMS REDUCTIVE  ◇



SHOP  €  SUPPORT  €  SHOP  €  BECAUSE YOU MIGHT ENJOY A NEW PRINT OR ZINE  €   SHOP  €  SUPPORT  €  SHOP  €  BECAUSE YOU MIGHT ENJOY A NEW PRINT OR ZINE  €